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4 Features That Make A Good Press Release

There are a number of people who feel that press releases do not have as much weight and impact as they had before. And while it is true that there are some other people who use them incorrectly, still these releases can have a huge impact on helping to create buzz about your brand and products so long as it is written properly. Here are a few things that you need to be mindful about to be certain that your release can deliver the desired results to help you create an effective and impressive press release.

Number 1. Newsworthy – if you’ll look around, you are going to find lots of people writing news that are unworthy releases. For you to become successful, you have to be sure that the release has got something that is worth mentioning. This may be anything from introduction of new product, abnormal profits and so forth. You should not make a release that’s not adding anything new to people as a general rule.

Number 2. Informational – initially, people make use of press releases to be able to popularize their brands. Remember that it is almost impossible to make progress if you will follow this. Press release that you’re going to write should be informative. If you’ve introduced a new product, then you must tell your readers more about it and not just about your company. You must also talk about statistics and facts regarding the product for journalists to find it interesting, pick it up and then either distribute or publish it.

Number 3. Timely – the release will not create much of an impact as you expect if it is released at the wrong time. Experts are recommending writers to send releases during productive hours of day. Thus, it is more likely to catch attention before 10 am. However, you have to be cautious of the day that you’ll send it out. Ideally, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends because there’s just few or no people reading during this time.

Number 4. Easy to read – no one will read your press release if it is written in hard to read language. Not only that, no one is going to read or share it if it is not formatted beautifully. For people to have easy time of navigating through it, the release should be written in easy language and must be formatted professionally.

Press releases can be both impactful and effective as long as it meets these 4 features.